FOX Leisure’s Tubi is planning to debut greater than 100 authentic titles within the subsequent 12 months following its “explosive progress” over the previous yr, with 51 million energetic customers.
A record-breaking 3.6 billion hours had been watched on Tubi in 2021, a 40 p.c year-over-year enhance in complete viewing time. It has additionally seen double-digit progress in all viewers segments over the previous yr, with essentially the most progress amongst college-educated and prosperous demos.
To maintain up with its record-breaking yr, Tubi is dedicating itself to authentic content material together with Black cinema, thriller, horror, sci-fi, romance and grownup animation.
It’ll additionally broaden its linear choices to enhance its present lineup of greater than 100 sports activities and native information channels. Channels for FOX Leisure’s The Masked Singer, TMZ and Studio Ramsay World’s Gordon Ramsay will be a part of Tubi Originals.
Tubi will proceed to co-produce titles with Emmy Award-winning animation studio Bento Field Leisure and MarVista Leisure, in addition to month-to-month documentaries and specials with FOX Different Leisure and TMZ, respectively.
Tubi lately launched Marketing campaign Insights as nicely, a first-of-its-kind evaluation that brings collectively distinctive content material groupings with wealthy viewers info and provides manufacturers the flexibility to match viewers and context.
“Tubi’s method of personalization permits for content material for each group, and our document progress reveals it’s working,” mentioned Mark Rotblat, chief income officer at Tubi. “We’re doubling down on this method whereas delivering our model companions transparency and a chance to succeed in incremental, numerous and extremely engaged shoppers.”