Louis Vuitton Renews Collaboration with Yayoi Kusama


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Louis Vuitton Renews Collaboration with Yayoi Kusama

The renewed collaboration between Louis Vuitton and the Japanese artwork maven, Yayoi Kusama, comes full circle. The artist’s message of obsession and seriality are translated by way of the usage of polka dots populated throughout among the luxurious trend home’s Cruise 2023 product line-up.

That is the second time the Maison and Kusama had labored collectively and a celebration of Louis Vuitton’s longstanding partnership with the artist. The primary inventive endeavour occurred in 2012, below the helm of Marc Jacobs. The artist’s signature dots made it throughout well-known Louis Vuitton silhouettes just like the Keepall, Neverfull, Papillon and Speedy. To this present day, items from the inaugural assortment nonetheless fetch exorbitant costs on many resale platforms.

“Yayoi Kusama’s collaboration in 2012 flourished by way of varied universes of the Maison, from exhibitions, merchandise and a collection of distinctive window installations, which included a startingly life-like model modelled after the artist herself,” says Louis Vuitton in a press launch.

Louis Vuitton Yayoi Kusama collection Selfridges
Yayoi Kusama’s exhibition in Selfridges 2012.

Greater than only a typical trend meets artwork collaboration, the choice to ask artists onboard additionally exemplifies Louis Vuitton’s need to stay a cultural powerhouse. Different previous collaborations with artists embrace Stephen Sprouse, Takashi Murakami and Richard Prince. Its most up-to-date appointment of Jung Hoyeon, the South Korean actress who rose to fame by way of the hit Netflix collection “Squid Recreation” is one other instance of the Maison plugging itself into the cultural zeitgeist and cementing its place on the forefront of the cultural motion.

Louis Vuitton x Yayoi Kusama
Picture: Louis Vuitton
Louis Vuitton x Yayoi Kusama
Picture: Louis Vuitton
Louis Vuitton x Yayoi Kusama
Picture: Louis Vuitton
Louis Vuitton x Yayoi Kusama
Picture: Louis Vuitton

One may additionally have a look at these collaborations as a method for luxurious trend manufacturers to attraction to a broader set of audiences by tapping into the fan base of those artists. Moreover, merchandise created from these collective efforts make a uncommon sense of permanence. And lots of instances, it additionally transcends seasons and continues to be a success amongst trend fanatics and collectors.

A sneak peek of the partnership, which featured a handful of leather-based items, was unveiled throughout Creative Director of Girls’s Collections Nicolas Ghesquière’s Cruise 2023 on the Salk Institute in San Diego. References to Kusama’s exhibition titled “Narcissus Backyard”, the place a number of metallic orbs stuffed the house, embellished the Twist luggage. The modern artist’s penchant for vibrant dots additionally appeared on the Dauphine and gentle trunk luggage.

In keeping with Louis Vuitton, that is only a teaser and subsequent yr January, the full-fledged assortment shall be out in shops.

For extra trend reads, click on here.


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