On February 24, 2022, the entire of Ukraine wakened at 4 am due to the explosions in its large cities, together with its capital Kyiv.
Russian President Putin introduced a “particular navy operation” and commenced sending troops there, launching airstrikes and shelling. Russian troops are shelling not solely navy services but in addition residential areas.
Whereas multinational companies have troublesome penalties, this warfare is especially laborious for these based mostly in Ukraine. Serpstat is one in all them.
Free Obtain
The Final Information to Web site Site visitors for Enterprise
What’s Serpstat? Details and numbers
Serpstat is an all-in-one Web optimization toolset that helps clients analyze opponents, lead tasks, observe day by day rankings, test backlinks and content material high quality, acquire key phrases, detect web site points with suggestions on easy methods to repair them, and far more.
- Serpstat was based in 2016 in Odesa, Ukraine.
- There are about 80 workers in Serpstat from Odesa, Kyiv, Kharkiv, Lviv, and Ivano-Frankivsk.
- Even now, on the time of the Russian navy invasion, the Serpstat workforce continues an undisrupted service, even launching updates and releasing new distinctive instruments.
How will we assist our workers in instances of warfare?
At first, nearly all workers dropped out of labor. It was unclear what to do and easy methods to proceed working. At the moment, a few of our workers have left the nation or moved to safer areas of Ukraine, so the state of affairs with work has stabilized.
Our primary precedence is to make sure the security of workers. Within the first days of the warfare, we helped them with evacuations from Kyiv, Kharkiv, and different cities that got here beneath fireplace to quieter areas.
Now we hold monitoring the circumstances of our workers and are all the time prepared to assist with the relocation of those that want it. We’re additionally continually updating our inner databases of volunteer facilities overseas, rental housing in Ukraine, and different nations. As well as, we average native chats for our workers in order that they will share the knowledge if they’re positioned in a single metropolis or nation now.
Along with bodily safety, it can be crucial for us to make sure monetary stability for our workers. For instance, we began paying salaries prematurely.
Serpstat workers be part of Armed Forces, Native Defenses and are waging an data warfare
For the reason that starting of the warfare, Serpstat workforce members have been evacuating their households to shelters, supporting the military, volunteering, enlisting the ranks of the defenders, and waging the knowledge warfare in opposition to faux information and Russian propaganda.
The workforce is specializing in three primary areas:
- Monetary help of the Armed Forces and volunteer initiatives;
- Info resistance to the enemy within the digital space;
- Sustaining the corporate’s viability in wartime, supporting Ukraine’s economic system, and preserving employment.
Listed here are some feedback from our workers who’ve joined volunteer organizations or are defending the territory of Ukraine:
Taras Pristatsky, Weblog Editor (for now – UVJI Coordinator)
“Ukrainian Volunteer Journalist Initiative (UVJI) is devoted to researching, fact-checking, and translating confirmed information from Ukraine and delivering them on to western journalists.
Over the week, UVJI has positioned 173 media tales within the U.S. price $4.5 million in nationwide publicity worth, reaching greater than 200 million Individuals.
And that’s not counting the TV broadcasts. Greater than 10 had been already on Newsmax, Fox Information, and the GB Breakfast present.
We sleep for 4-5 hours per day, however everyone seems to be motivated.
I do know individuals who work in Kharkiv from bomb shelters, so I’ve no proper to complain.”
Andrii, Efficiency Advertising and marketing Specialist
“I coordinate the resistance motion and supply help. I’m answerable for volunteer items and territorial protection in Kharkiv.
Additionally, our group processes and consolidates information from civilians, which is then used to make clear the coordinates for correct work of our birds Bayraktars, artillery, and plane.
As you may see within the video reviews from unbiased media, Russian troopers bomb the peaceable cities and villages in Ukraine and kill older folks, ladies, youngsters, and even newborns indiscriminately.
It’s unacceptable, so each Ukrainian is doing the whole lot potential to knock out the assault of Russian barbarians and non-humans. I noticed older folks throwing stones at tanks, attempting to cease them once they handed their houses.
Up to now, our defenders have pushed all of the occupiers away within the Kharkiv course.”
Oleksandr, PHP Developer
“I’m in territorial protection at Suburb of Kyiv. I’m standing at a checkpoint in my metropolis. Relating to my impressions of what’s taking place, I used to be going to fly to Barcelona, however to not combat. Russia is a weak nation of cowards, and the soldiers are shitty in addition to the folks there! The truth that we are going to win is just not even stipulated!”
Artem, QA Engineer
“I’m within the Armed Forces in Odesa, mobilized to my comrades within the navy unit the place I beforehand served.
We’re presently strengthening our positions in case the Russian troopers break into town, however we are going to do our greatest to stop this from taking place. Additionally, we catch saboteurs, however on this case, we’re each bait and hook 🙂
I’m pleased with our folks very a lot as a result of we had been capable of unite in opposition to the enemy, stand for one another, everybody helps one another, and we have now grow to be a united nation.
All of the navy is set to win. We are going to take away evil from our land. We now have no pity, simply anger.
Different nations’ help is important. Now, everybody has lastly seen what has been taking place in Ukraine for the final 8 years.
How a lot was wanted to infuriate the world that individuals from different affected nations come to us to avenge killing their folks on their very own land with full impunity in order that it doesn’t occur once more in different states?”
Serpstat retains working in warfare circumstances
Lots of Serpstat workers are in Ukraine, hiding in bomb shelters. Serpstat couldn’t proceed to assist Russian companies to develop, realizing that enterprise taxes would finance warfare crimes in Ukraine. Thus, Serpstat grew to become one of many first Ukrainian SaaS to dam person accounts from Russia, regardless of the financial penalties.
On March 2, Serpstat blocked the accounts of customers from Russia. Moreover, Serpstat stopped updating Yandex, Google Russia databases. Serpstat customers from Russia obtained the next message:
“We’re in opposition to warfare and any aggression. Due to this fact, we cease cooperation with customers from Russia for an indefinite interval – till the battle is resolved.
In case you are from Russia and have a Serpstat tariff plan, your account will probably be blocked till the warfare is over. The plan cost won’t be refunded.”
Though lots of our workers have been compelled to depart their houses in the hunt for a secure place, our service stays secure beneath any circumstances to ensure entry to information for our clients. We continually work on the service updates and develop new instruments and options. “Preserve calm and enhance Serpstat”.
For instance, we lately launched a big replace: “Key phrase Traits,” — the instrument which lets you acquire standard matters as they seem within the area, which is particularly vital for newsmakers and content material writers. For instance, we used it for our research on how trends have changed in different countries since the beginning of the war in Ukraine
We now have misplaced a big a part of our income from purchasers in Ukraine, however some purchasers are actually returning to work. The fast plans are to launch a help program for Ukrainian clients to assist hold the enterprise afloat. If you wish to help our workforce or nation, here is what you can do.
Oleg Salamaha, Founder & Board Member Serpstat
“After the warfare, we can have a whole lot of work to do: rebuild the nation’s economic system.
Serpstat has all the time helped companies in Ukraine to develop and discover new markets and clients. That’s the reason we now really feel answerable for Ukraine’s economic system and are doing the whole lot potential to supply secure information to our purchasers and pay taxes to the state, and however, to grow to be a foundation for supporting different corporations in Ukraine. I plan to carry a collection of lectures for Ukrainians or launch a coaching course that may assist develop enterprise by means of serps.”
Conclusion
What else has modified within the firm’s technique? We now have promptly reviewed our plans to go to different nations’ markets. Europe, the US, Canada, and Australia are nations the place most of our efforts are concentrated now. In the course of the first month, we misplaced about 50-60% of income, but it surely’s troublesome to foretell what the outcomes will probably be sooner or later. Anyway – the product works. We all know how vital it’s to endure a troublesome interval for workers and their households, for the nation’s economic system, to contribute to victory and rebuild the nation after victory.
Visitor creator: Daria Ahieieva is an Outbound and Inbound editor in Serpstat. Daria is engaged in content material collaborations with influencers, blogs, and media in Web optimization-niche. As an skilled content material creator, Daria works with all potential content material codecs: from interviews and case research to analytical research based mostly on Serpstat information.
0 Comments