How a Half-Time Dinosaur Podcast Turned a Full-Time Enterprise – Aspect Hustle Nation

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How a Half-Time Dinosaur Podcast Turned a Full-Time Enterprise – Aspect Hustle Nation

How a Half-Time Dinosaur Podcast Turned a Full-Time Enterprise – Aspect Hustle Nation

There’s by no means been a greater time to construct a web-based enterprise round a subject you care about.

This week’s The Aspect Hustle Present friends are proof of that.

Garret Kruger and Sabrina Ricci are the husband and spouse workforce behind, which began as a facet hustle and is now the world’s #1 dinosaur podcast.

Not unhealthy for a few non-paleontologists!

It wasn’t an in a single day success. In truth, it took 6 years for the 2 of them to really feel snug going full-time within the enterprise.

However they’ve had a blast alongside the best way — interviewing paleontologists, speaking about dinosaurs, and constructing a passionate dino-loving group.

Tune in to The Aspect Hustle Present interview to listen to:

  • how Garret and Sabrina grew their viewers
  • the alternative ways they monetize their present
  • the way you might be able to borrow a few of the similar techniques for your corporation

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The Thought to Begin a Dino-Associated Podcast

Garret and Sabrina rediscovered their childhood love for dinosaurs whereas relationship, and even had a dino-themed marriage ceremony.

“After the marriage, we didn’t wish to cease speaking about dinosaurs so we determined to begin a podcast,” Sabrina advised me.

Sabrina added that she may see that there have been paleontology podcasts on the market already, however none that had been actually centered on dinosaurs.

We’re within the “Golden age” of dinosaur discovery proper now, Sabrina defined.

New dinosaurs are being found on a weekly foundation, so she and Garret noticed a niche and a necessity for a podcast that was going to cowl these new discoveries.

Aggressive Evaluation / Thought Validation

Garret stated that after they began their web site again in 2012 and their podcast in 2015, they handled it as a passion and thought it would generate a little bit of facet earnings at greatest.

Garret advised me there have been two fundamental varieties of competing podcasts on the time:

  • Reveals that had been purely educational
  • Companies promoting dinosaur-related merchandise that began a podcast for additional publicity

Neither of them was doing what Sabrina and Garret wished to do. So, there actually wasn’t a lot competitors on the time.

The draw back was that they might see these reveals didn’t have any sponsors they usually couldn’t see a transparent path to monetizing their own podcast at the moment.

Gaining Traction and Rising an Viewers

A couple of strategies and advertising and marketing strategies Sabrina and Garret have used to achieve preliminary traction and develop their viewers over time are:

Timing the Launch of the Present With the Jurassic World Film

Sabrina advised me they timed the discharge of their present across the launch of the Jurassic World film in 2015.

They launched their first episode a number of months earlier than the film got here out. Sabrina stated that is what helped them get featured on Apple Podcasts.

Entrance-Loaded Content material

Sabrina advised me additionally they front-loaded quite a lot of content material and launched two reveals every week for the primary eight weeks.

This helped them additionally get featured within the “New and Noteworthy” part of Apple Podcasts which was nice for publicity.

Collaborations With Different Reveals

Sabrina and Garret have all the time been open to showing on different reveals, in addition to inviting different podcast hosts onto their present.

Lots of their listeners immediately inform them they discovered the I Know Dino podcast by listening to different reveals, Sabrina advised me.

How Lengthy Earlier than You Noticed Some Traction?

Garret advised me that he assumed they might see some growth through SEO early on as he had arrange their web site and podcast itemizing to seize search phrases associated to “dinosaur podcasts”.

In truth, on the time of penning this, after I search “dinosaur podcast” in Google, I can see I Know Dino is rating #1.

Nevertheless, the spikes in viewership actually got here after they had been featured by Apple as a brand new and noteworthy present.

“I feel we had been getting roughly 50 downloads a day after every week or two,” Garret advised me.

Shortly after, the present was featured by Apple once more and after the spike settled they had been getting a number of hundred downloads a day.

Utilizing Annual Listener Surveys to Enhance The Present

One thing Sabrina and Garret began doing as a means of gathering suggestions to enhance their present was to ship out a listener survey annually.

Garret stated they’d give a shout-out on their present and share a hyperlink on their social media accounts to attempt to maintain the responses inside their viewers.

He even has a query on the survey asking how usually — or if in any respect — the particular person filling out the survey listens to the present.

This allows Garret to strike off anybody who says they aren’t listening to the present and take the suggestions from common listeners extra severely.

The suggestions has been invaluable over time in serving to Sabrina and Garret enhance the present.

In truth, it was the suggestions from listeners that helped Sabrina and Garret notice that they had a problem with the audio on their reveals.

Banter can also be one thing that’s come up over time. Some listeners stated there wasn’t sufficient banter, some have stated it was an excessive amount of.

Two years in the past the suggestions was that the banter was about proper. Garret stated he was blissful to get that proper after years of making an attempt!

Beginning a Patreon Marketing campaign

Beginning a Patreon campaign round 6-8 months into producing the present has been large for Sabrina and Garret.

This was instrumental in validating that they had been releasing a present folks had been curious about and extra so prepared to pay for.

“OK, we’re making content material and individuals are paying us for it — from then on we didn’t take into account stopping,” Garret advised me.

Turning into a Patron is the primary name to motion Sabrina and Garret use throughout every of their reveals.

Through the years they’ve eliminated decrease tiers and added greater tiers as they’ve been in a position to provide extra perks, and it’s turn out to be a dependable recurring supply of earnings for them.

Patreon additionally offers quite a lot of integrations to assist out creators. Garret stated they make use of as many of those as they’ll to drive extra signups.

The largest one they use is the Discord server integration. New Patrons robotically get added to Sabrina and Garret’s Discord server, so long as they’ve a Discord account.

As soon as in Discord, Sabrina and Garret are in a position to higher talk with their Patrons.

They ask their members if they’ve questions for his or her friends, give them entry to different options, and it helps carry them nearer to a few of their listeners.

Present Patreon Membership Ranges

The present membership ranges and perks that Sabrina and Garret provide are:

  • $4/mo – Entry to prolonged interviews, Discord server entry, the flexibility to request a “dinosaur of the day”, and a Patreon-only content material feed.
  • $8/mo – All the perks within the $4/mo plan plus a shout-out on air.
  • $10/mo – All the perks within the $8/mo plan plus ad-free reveals.
  • $20/mo – All the perks within the $10/mo plan plus free copies of all their ebooks.
  • $100/mo – All the perks within the $10/mo plan plus an unique annual reward.

The present annual reward for the $100/mo membership is a steel print of Sabrina’s dinosaur artwork, in order that’s fairly cool!

Garret advised me that individuals usually “choose the center one” with regards to pricing. By default, Patreon reveals the $4, $8, and $10 tiers with $8 within the center, so most of their Patrons select the $8.

You can see the I know Dino Patreon page here.

Constructing an E mail Listing

Sabrina and Garret even have an e-mail record that they use to carry folks into their ecosystem.

They provide a shout-out on their present for folks to pop over to their website to enroll. When somebody visits their website, a pop-up seems with a proposal for a mini audiobook if somebody opts in.

When new subscribers enroll, they’re despatched a number of informational welcome emails.

Subscribers additionally get despatched the present notes for every episode of the present, and after a while might be invited to their personal Discord server.

Totally different Income Streams

Sabrina and Garret have monetized their podcast in a number of methods past Patreon, together with:

“Our first sponsor was a couple of 12 months into it,” Sabrina advised me.

Sabrina and Garret went on a dinosaur street journey visiting a bunch of museums and interviewing museum employees.

A buddy of theirs prompt they method the museums and ask if they might sponsor their present, telling Sabrina and Garret that museums have advertising and marketing budgets.

So, that’s what they did.

After increase some rapport with museums by visiting and interviewing varied employees members, Sabrina stated they’d ask them in the event that they’d wish to sponsor their present.

One museum stated sure immediately. Garret stated this wouldn’t have been doable with out placing within the “face time” and visiting these museums in particular person.

You probably have a podcast and are searching for sponsors, Sabrina recommends testing Podcorn.

Popcorn is a market that connects manufacturers with podcasters they usually’ve used it to seek out extra sponsors.

A few others I learn about are, and AdvertiseCast.

Programmatic Advertisements

Garret stated they’re utilizing Art19 to host their podcast and have arrange programmatic adverts by Art19.

All Garret has to do is mark the locations in his episodes the place he’s prepared to run adverts, and Art19 will fill the areas with adverts the place relevant.

Ebook Gross sales

Sabrina has a background in publishing and has authored quite a few dino-related books.

All of their books can be found to buy from their web site, Amazon, and another locations on-line.


Garret stated that individuals had been reaching out to him saying they wished to make a donation or pay them a recurring quantity completely different to what they’re providing on Patreon.

So, he arrange a Stripe integration on their web site the place folks will pay any quantity at any time.


Sabrina defined that they work with an artwork design firm that produces logos and artworks, and she or he then syndicates the artwork throughout varied merch objects.

A few of their merch objects embrace:

  • Numerous objects of attire for youths and adults
  • Face masks
  • Wall artwork
  • Mugs
  • Telephone instances and stickers

Sabrina and Garret additionally ran a fan competitors for a couple of month. They invited members of their group to ship in their very own art work.

They’d about 22 designs submitted, and members of their group voted on which designs they wished to see added to their line of merch.

The winners had their designs added to the shop.

Sabrina and Garret are utilizing Teepublic as their print-on-demand supplier. One of the best half for the winners of the competitors is that Teepublic additionally sends them royalties each time certainly one of their objects is offered.

Web site and YouTube Advertisements

Sabrina and Garret have Google show adverts on their web site and in addition make some cash from advert income by their YouTube channel.

Most of their YouTube movies are their podcast episodes with static photographs. They do additionally add another dino-related movies and do reside streams infrequently.

Going Full-Time With the Enterprise

Garret left his full-time job to work on I Know Dino full-time a number of years in the past, and Sabrina adopted a couple of 12 months in the past.

“I might say we’re nonetheless not totally snug,” Garret advised me.

Garret stated his stress stage is instantly associated to what number of sponsors they’ve queued up.

With out good sponsors, there are nonetheless instances when issues are tight. However Sabrina and Garret are totally dedicated to engaged on the enterprise full-time and it’s nonetheless rising.

What’s Subsequent?

Sabrina stated they bought some good suggestions of their final annual listener survey asking them to revisit a few of the extra fundamental dinosaur matters.

She’s excited to create a few of this content material. It’s been some time since she’s labored on that form of evergreen content material.

Understanding extra about web optimization and easy methods to create content material now, each Sabrina and Garret assume they’ll do a greater job revisiting a few of the questions and matters they coated a number of years in the past.

They’ve additionally launched a podcasting course which you will discover at

Right here Sabrina and Garret share all the things they’ve realized alongside the best way on their very own podcasting journey and another suggestions for brand new podcasters.

Sabrina’s #1 Tip for Aspect Hustle Nation

Be constant.”

Garret’s #1 Tip for Aspect Hustle Nation

Choose a subject you’re enthusiastic about.”

Hyperlinks and Sources from this Episode

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The Aspect Hustle Nation information to podcasting gear and software program, producing a high quality present, rising your viewers, and earning profits.

I will additionally ship you my greatest facet hustle suggestions and weekly-ish publication.
Choose-out anytime.

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