World AVOD Spend Forecast to Attain $70 Billion – WORLD SCREEN


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World AVOD Spend Forecast to Attain  Billion – WORLD SCREEN

In keeping with Digital TV Analysis, AVOD revenues for TV collection and flicks are projected to achieve $70 billion in 2027, up from $33 billion in 2021.

Of the 138 international locations coated, 13 will generate greater than $1 billion in 2027, up from solely 5 international locations in 2021.

Simon Murray, principal analyst at Digital TV Analysis, stated: “U.S. AVOD will develop by $19 billion to $31 billion by 2027, remaining the most important nation by far. The U.S. has the world’s most refined promoting trade by far, plus AVOD selection is larger within the U.S. than wherever else. The U.S. will account for 46 p.c of the worldwide whole by 2027, up from 39 p.c in 2021.”

China, in second place with $8.3 billion by 2027, noticed decreases in 2020 as a consequence of its financial downturn. It should take till 2024 for China to higher its 2019 whole. In 2021, the federal government clamped down on fan-based tradition, which resulted in far fewer actuality exhibits from the OTT platforms—and fewer viewer demand.

The U.Ok. is poised to see revenues of $3.1 billion from AVOD by 2027, Japan $3 billion and India $2.4 billion.


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