G2 Qs: Rachel G. Discusses the New Customized Questions Characteristic

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G2 Qs: Rachel G. Discusses the New Customized Questions Characteristic

Product updates are all the time met with pleasure, chance, and a complete lot of questions. Fortunately, our Affiliate Product Supervisor, Rachel G., agreed to fill us in on the most recent addition to the G2 Evaluation Type: Customized Questions.

Rachel offers us the lowdown on Custom Questions, together with the way it works, the advantages of implementing it, and the way G2 prospects can leverage the characteristic to drive product growth and advertising roadmaps. 

Key takeaways from this interview:

  • The G2 Evaluation Type is evolving. G2 prospects can now add Customized Inquiries to the assessment kind which are distinctive to their product.
  • Customized Questions is a game-changer. This characteristic helps you higher perceive customers, inform advertising methods, and uncover invaluable product insights.
  • Getting began is straightforward. G2 prospects can allow Customized Questions just by contacting their G2 rep immediately.

Interview with Rachel G.

Brittany King: Hello Rachel! Thanks a lot for making time for me immediately. I’m excited to get the inside track on the most recent G2 Evaluation Type characteristic straight from the supply. 

Earlier than we get began, why don’t you inform us about your self and your position right here at G2?

Rachel G.: Certain, that sounds good! I’m Rachel, the Affiliate Product Supervisor on the user-generated content material staff at G2. I like engaged on this staff as a result of I see the direct influence our work has on our prospects and out there. 

The product staff focuses on accumulating as a lot content material as doable, together with evaluations, discussions, assessment replies, and assessment updates. Mainly, something we are able to gather to provide consumers as a lot related info as doable once they come to G2 to assessment software program and make buying choices. 

The core product we handle is the G2 Evaluation Type, which is actually cool as a result of it is the spine of our firm. In any case, G2 is a software program assessment website and we would not be right here immediately with out the assessment kind. 

This previous quarter, we have been centered on operating quite a few A/B checks on the shape to see the way it impacts consumer behaviors. These checks assist us make data-driven choices to enhance the shape and implement modifications which are greatest for our customers.

BK: I believe it’s protected to say that tough work has paid off, contemplating your staff simply made an thrilling change to the assessment kind. Inform me concerning the new Customized Questions characteristic and what the expertise appears like.

RG: Sure, it’s very thrilling! This new characteristic is the direct results of us implementing buyer suggestions to enhance the assessment kind.

The Customized Questions characteristic is so simple as it sounds: our prospects can now add inquiries to the shape which are distinctive to their product and never included in the usual G2 Evaluation Type. 

“Custom Questions helps you better understand your users, inform marketing strategies and content, and uncover deeper product insights.”

Rachel G.
Affiliate Product Supervisor at G2

The expertise is not going to change from a design and a consumer expertise (UX) perspective for many who are leaving a assessment and filling out the shape. Customized Questions have the identical appear and feel as the usual questions on the shape. 

For now, Customized Questions is not going to be required for customers to reply. These questions are for inside use solely, so the questions and the responses is not going to show publicly on the G2 product profile.

However the questions will show above the phrases of use questions in our kind, so that they’re in a extremely seen place. Additionally on this first launch, prospects can solely add two a number of alternative or binary questions. 

As a part of our tips, we ask that prospects don’t embody questions that gather private identifiable info (PII), point out different firms, or repeat any present questions at present on the shape. 

Advantages of Customized Questions:

  • Achieve product insights on consumer sentiment and product utilization
  • Accumulate information for viewers segmentation and ABM methods
  • Save time and assets from hiring market analysis corporations

BK: I used to be researching some information on consumer insights and noticed that 78% of business professionals think consumer feedback data is a very powerful driver of innovation. And truly, the identical survey states that 90% of customers imagine “listening to prospects” is a very powerful means for firms to gasoline innovation. 

Clearly, all of us agree shopper suggestions is vital. However are you able to clarify how completely different job capabilities profit from Customized Questions? Say, as an example, you in a product position and me as a marketer?

RG: From a advertising perspective, Customized Questions can assist you perceive your customers and gather information for segmentation and account-based advertising methods. It additionally saves beneficial time and assets historically devoted to hiring market analysis corporations to deal with these questions.


Rachel discusses the advantages of Customized Questions

For a product individual like me, one main profit is that you may acquire product insights. You ask particular questions on your product to know consumer sentiment. 

For instance, you might add a query when a characteristic is launched after which gather suggestions to higher perceive how individuals use it of their roles. So you’ll find out if customers discover a characteristic useful, in the event that they don’t discover it useful, or collect perception on how they really feel about it earlier than it even launches. 

There are quite a bit of advantages to Customized Questions. Not solely will it assist prospects higher perceive their customers, however it additionally permits them to gather information for segmentation functions and establish key product personas. Each entrepreneurs and product managers can gather product-specific insights and stroll away with concepts for strategic planning and roadmap innovation.

I additionally wish to add that we’re at present seeing a 77% consumer response charge to Customized Questions, which is fairly good for nonrequired questions. 

“G2 customers should feel confident they can collect the data they need to inform product development and strategies with Custom Questions.”

Rachel G.
Affiliate Product Supervisor at G2

BK: Wow, the truth that you’re seeing such a excessive response charge on a model new characteristic is superb. And giving prospects the power to gather these distinctive insights is extremely beneficial. I think about they’ll be extraordinarily desirous to get it up and operating. 

Which leads me to an vital query: who’s eligible to make use of Customized Questions and the way can they entry it? 

RG: Any present paid buyer is eligible to arrange Customized Questions immediately! It’s a part of our present packages and doesn’t price additional to make use of. Nonetheless, on this first iteration, prospects won’t be able to allow this characteristic themselves.

For anybody fascinated about setting it up, they’ll merely contact their consultant who will assist them add the inquiries to their kind. Though Customized Questions just isn’t a self-enabled characteristic but, prospects will nonetheless be capable to entry reporting in my.G2

Proper now, the reporting is pretty fundamental and reveals the query, the breakout of responses, and the response charge. Within the subsequent month or so, we’ll be including filters and a CSV obtain possibility so prospects can export the information and filter by elements like consumer position, trade, and star ranking. 

Customized Questions at present solely embody binary or a number of alternative questions. However the subsequent section will embody open textual content and free response, which had been different extremely requested options from our prospects. 

BK: As an add-on profit to our paid plans, Customized Questions is certainly going to empower our prospects to extract much more worth from their G2 profiles. This will actually assist them acquire extra insights into their customers and product. 

Are you able to give some examples of the kinds of questions prospects would possibly wish to ask their customers? 

RG: Certain! So one instance is a time-to-value query, like “How rapidly did you understand enterprise worth utilizing our product?” Responses to this query will be extraordinarily useful in advertising supplies and when speaking to potential prospects. 

One other instance is a product utilization query, reminiscent of “Which characteristic in our product do you utilize essentially the most or discover essentially the most beneficial?” That could possibly be a extremely good indicator for viewers segmentation and higher understanding what kind of customers you wish to market to. 


Custom Questions_BestPractices

Rachel talks Customized Questions greatest practices

I like to recommend partnering together with your inside product and advertising groups to find out what information factors they’re missing and wish to gather by the assessment kind. I additionally strongly suggest solely updating your Customized Questions on one time per yr to make sure you gather ample information to operationalize.

Examples of Customized Questions:

  • How rapidly did you understand enterprise worth utilizing our product?
  • Which characteristic in our product do you utilize essentially the most or discover essentially the most beneficial?
  • What staff or division do you’re employed on (when utilizing our product)?
  • Choose the rationale that greatest describes why you utilize our product.

BK: Earlier you talked about that Customized Questions was created in response to our personal prospects’ requests. I assume you might say that Customized Questions is an effective living proof for the worth of buyer suggestions information. 

RG: Oh, completely. Customized Questions was the primary most requested characteristic acquired from prospects. We knew it was vital addition to the shape after listening to buyer suggestions and understanding the worth that may be derived from this characteristic. So we added it to our roadmap.

Custom Questions_MostRequested

Rachel explains how Customized Questions got here to fruition

A giant a part of any product supervisor’s job is to be the voice of the client. You must know the client’s ache factors, their wants, and the way they use your merchandise so you may advocate for them when speaking to product builders. Each time a product supervisor is in entrance of a buyer, we use that chance to debate these things. 

For us, including Customized Inquiries to the assessment kind was a no brainer. And we’re so excited to see the worth our prospects acquire from it. 

Open the door to deeper buyer insights. Contact your rep today to allow Customized Questions in your assessment kind.  

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