Parrot Analytics has tapped Laurine Garaude, the previous head of the MIP Markets for what’s now RX France (beforehand Reed MIDEM), and Grant Cowl, who spent 15 years at Gracenote and Nielsen.
Garaude has been appointed as partnerships director for EMEA to assist leisure corporations inform their strategic content material choices by demand-driven options. Garaude will work with govt groups throughout technique, finance, analysis, programming, distribution and advertising features so as to add worth and drive business development.
Cowl has joined the corporate as partnerships director for North America to assist leisure corporations clear up their most important enterprise questions, from content material investments and valuation to programming, distribution and D2C development, by leveraging Parrot Analytics’ information merchandise and strategic insights.
“I’m so thrilled to affix Wared Seger and the workforce at Parrot Analytics. I’ve at all times been passionate in regards to the worldwide content material business and I’m repeatedly impressed and motivated by the constructive impression of know-how on content material and the enterprise of leisure,” mentioned Garaude. “In the previous few years particularly we’ve got all seen the exponential development and affect of content material from around the globe, with some native sequence changing into worldwide hits. World content material investments have continued to ramp up additionally and there may be now extra competitors than ever. Because of this it’s so vital in the present day to search out the fitting steadiness of instinct, nice expertise, good insights and value-adding datasets to assist de-risk choices and investments. Parrot Analytics is an innovation chief and the time has come for our business to embrace information on the decision-making desk. I’m trying ahead to serving to govt groups to optimize their content material choices and assist them succeed with their worldwide development methods at this very thrilling but crucial time.”
“It’s an ideal time to be becoming a member of Parrot Analytics,” mentioned Cowl. “The content material business should adapt to the eye economic system. The growing variety of platforms and competitors for viewers consideration is already stretched skinny. Parrot Analytics has a definite and full toolkit to measure and seize consideration metrics that’s unbiased, nuanced and holistic. The constructive momentum of the corporate and the differentiated options show that the timing is correct for Parrot Analytics to grow to be the worldwide chief in unlocking the facility of the eye economic system. I couldn’t be extra excited to affix Parrot Analytics and I’m assured my background and experience will assist Parrot Analytics proceed to scale and develop.”
Wared Seger, CEO of Parrot Analytics, mentioned: “Parrot Analytics’ consideration economic system metrics quantify how content material resonates with billions of audiences globally. Our shopper base around the globe continues to broaden and we’re seeing rising demand for our information and insights from the business. That is an thrilling development interval for our firm and we’re thrilled to have Laurine and Grant be a part of our workforce. Their wealth of expertise and information will likely be invaluable as we proceed to scale our enterprise. With Laurine and Grant on board, we’ll proceed to innovate and supply probably the most complete and full view on the worldwide enterprise of leisure to our shopper companions.”